We designed the Tech Pro Link to reflect GENIE’s new visual brand language, taking design cues from the lifts that the device will service. A large display, simple UI, rugged body, and ergonomic handle convey that the device is capable and trustworthy, values that are paramount to GENIE’s brand. The handheld device is equipped with a mini-USB ports for charging or for downloading software updates. A magnet on the back of the device enables service technicians to work hands-free while still accessing the needed data. A ridge, that comfortably nests between the index and middle finger, was carefully sculpted into the handle to prevent the device from rocking or tipping when placed on a flat service. We also designed in a flashlight, providing additional light for working in poorly lit environments. A lanyard clip is located on both ends of the device for hanging from a railing or securing on to one’s wrist. Its compact design allows it to fit in a user’s back pocket or tool belt. The body is colored in GENIE blue making it instantly recognizable as a GENIE product as well as making it easy to find. It is designed and engineered for rugged outdoor use in nearly any weather conditions. It is IPx4 water-resistant and Mil-STD-810 shock-tested.